Soy Yogurt Drink Promo Seeks Organic Buzz

BOSTON Dean Food’s White Wave and Universal Consulting Group are putting the finishing touches on a promotional campaign to introduce Silk Live!, a new soy-based yogurt drink.

The Boston-based marketing and promotions agency will launch a sampling campaign across the country at over 180 Whole Foods and natural foods supermarkets across the country. The new soy yogurt beverage comes in four flavors: mango, raspberry, strawberry and peach. The drink boasts more vitamins and less sugar than other fruit smoothies, according to the client.