SMG Names Global Client Chief

NEW YORK Publicis Groupe’s Starcom MediaVest Group has promoted Matt Blackborn to the newly created post of global client services director.

Blackborn will be based in London, overseeing the company’s international client team, tasked with developing a strategy for central client management across global assignments.

Blackborn, most recently CEO of Publicis Groupe Media’s Middle East and North Africa region, will report to Chicago-based Renetta McCann, CEO of SMG Worldwide.

Of Blackborn’s promotion, McCann said, “We are fortunate that we can now tap his expertise to oversee the development and leadership of global assignments, an increasingly vital role for our company.