Slate Introduces 'Blogvertorial'

In the hopes of luring sophisticated Americans to widen their travel horizons, the tourism boards of four overlooked European cities have teamed with Slate to create a series of blogs.

Cool Capitals, a coalition of tourism boards in Austria, Belgium, the Netherlands and Switzerland, is running the “blogvertorial” campaign for two months on Slate, beginning next week. The site helped Cool Capitals recruit four travel writers, including Slate contributor Elisabeth Eaves, to write blog entries from Vienna, Antwerp, Amsterdam and Zurich, highlighting each city’s “cool places” for fashion, nightlife and architecture.