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NEW YORK Eric Silver gave a lighthearted tour through failure—his and others—to close out the Adweek Creative Seminar in New Orleans today.
Distinguishing between active and passive failure, Silver, executive vice president and group creative director at Saatchi & Saatchi in New York, defined passive failure as “succumbing to the norm,” while active failure involved taking chances and being vulnerable. That kind of “good” failure can lead to success.
Silver showed several examples of ads he had created, mostly while he was creative director at Cliff Freeman and Partners in New York, where he worked from 1997-2003.
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