Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Online gaming hub Shockwave.com today will launch a new advertising product—the Shockwave.com Immersive Network—which will place live or “dynamic” ads on billboards and signage in the game Switch Wakeboarding, with several more games to be added to the network in the coming months.
Shockwave, which already carries a variety of different ads from major brands such as McDonald’s and Honda, has signed up Sprint, SBC Communications and Sony Pictures for its new product.
The move by Shockwave is just the latest indication of how big casual gaming has become for advertisers and users.
Casual
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in