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Shapiro Named Exec CD at EMI

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Jerry Shapiro has joined EMI Strategic Marketing as executive creative director.

In this newly minted position, Shapiro will run the creative department of the Boston agency and work closely with recently hired creative director Dan Nearing on various assignments. Shapiro reports to EMI president and CEO Campbell Edlund, who founded the company in 1989.

Shapiro was introduced to EMI by Judy Cohen, a former co-worker, who serves as vice president, managing director at the 40-person shop.

Prior to joining EMI, Shapiro was a creative director at pharmaceutical marketing shop RTC Direct in Washington. He has also held posts at Digitas, Boston, Clarion Direct, Greenwich, Conn., and BBDO and Ketchum, both in New York. At his previous employers, Shapiro supervised work on a variety of accounts, including Bristol-Myers Squibb, Xo telecommunications, AARP, General Motors trucks, Federal Express, Microsoft, SBC, British Airways and IBM.

Shapiro cited EMI's smaller size and the opportunity to work directly with clients as motivating his decision to join.

"There's strong strategic thinking and you can also execute the work. Our clients need things all over the place and [at EMI] they can get it from one entity, Shapiro said."

EMI's clients include Bell South, FleetBoston, SBC and Bulbs.com.