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Viewers had to suspend their disbelief last month, as ads showed a 90-foot woman striding around a city (Fallon in Minneapolis for Lee Dungarees), a dummy coming to life and running off with a kid’s gum (BBDO in Chicago for Juicy Fruit), and trees shaking and cheering when lumberjacks stop gnawing on them (TBWA\Chiat\Day in New York in a launch campaign for Skittles Bubble Gum). A spot by See Advertising in San Francisco for Electronic Arts’ The Sims 2 brought the Sims characters out of the videogame screen and into the real world.
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