Search Engine Dismisses Jeeves

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NEW YORK While unveiling his company’s newly rebranded search engine, Ask.com, Barry Diller had a message for those expecting him to make a serious run at Google and Yahoo—be patient.

“We’re very serious about this,” said Diller, chairman and CEO of InterActiveCorp. “We’ve put up a lot of capital. But we don’t expect great earnings to come for a long time.”

Omnicom Group’s TBWA\Chiat\Day in San Francisco successfully defended the business in a review last year. The client is expected to spend an estimated $30 million in measured media in 2006 [Adweek Online, Dec.



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