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Partners & Simons Picks Up $50 Mil. Task
NEW YORK–Charles Schwab has added a third agency to its roster:
Partners & Simons in Boston is developing a flight of TV spots to drive consumers to online trading site schwab.com.
The campaign– a new assignment from the client–could be worth about $30 million for the fourth quarter of 1998, with an estimated $20 million in support for 1999, said Len Short, executive vice president, advertising and brand management for San Francisco-based Schwab.
Developed under the eye of freelance creative directors Rick Cohn and Don Easdon, a series of eight documentary-style spots directed by Tony Kaye will air starting with the Monday Night Football broadcast of Nov.
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