CHICAGO SBC Communications targets small business owners in a campaign from Rodgers Townsend that broke on Monday.
The St. Louis independent shop's TV spots, themed "Seeing small business differently," are complemented by print, radio and direct. TV and print use the image of an apple and an orange side by side to illustrate the different needs of small businesses.
Each of several TV spots features images from various small business locations, backed by a string quartet score.
Other spots focus on specific products and services designed for small business, such as the new SBC Yahoo! DSL Business Edition.
Rodgers Townsend is a roster shop of San Antonio-based SBC.