SBC Bows Part 2 of $100 Mil. Effort

The second phase of SBC’s estimated $100 million effort to tout its range of services breaks today with three spots from Omnicom Group’s GSD&M.

The San Antonio-based client, which spent $720 million-plus on ads in the U.S. last year, according to TNS Media Intelligence/CMR, has “matured to the point where we can’t afford to do individual product advertising that’s unrelated to each other,” said vp of advertising and sponsorships Rick Welday. The nation’s second-largest local phone company (after Verizon) moved to a single ad theme that “has continuity and is strategically sound.”