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BOSTON Colombian Coffee this week breaks new prints ads from Sawyer Miller that feature young coffee drinkers instead of the brand’s iconic Juan Valdez.
“This is the advertising for a new generation of coffee drinkers: more sophisticated, more selective when it comes to coffee, and more passionate about their favorite brands,” said Susan Armstrong, chief creative officer of Sawyer Miller, Interpublic Group-owned Weber Shandwick’s advertising arm in New York. “The campaign is designed to engage the viewer by capturing the authenticity and warmth of everyday moments and creating a special aspirational mood.”
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