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RV Coalition Biz On the Move

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ATLANTA--The Go RVing Coalition, a national trade association representing manufacturers, suppliers and dealers in the recreational vehicle industry, is putting its marketing account into review.

Sources confirmed that billings on the account, which include creative and media buying chores, have totaled in excess of $45 million over the past six years. The incumbent is Eisner Communications of Baltimore. Go RVing, a print television and public relations initiative, is supported by the Recreation Vehicle Industry Association, in Reston Va., the Recreation Vehicle Dealers Association in Fairfax, Va. and the National Association of RV Parks and Campgrounds in Falls Church, Va.