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LOS ANGELES Independent RPA has won media duties on the estimated $8-10 million Lenox Financial Mortgage account without a review, according to Lisa Pilger, vice president and associate director of spot broadcast for the agency.
Previously, LFM handled media and creative for the all-radio account in-house.
RPA’s office in Atlanta, where LFM is based, will service the increased business, according to Pilger, as the client, which now operates in 19 states, plans to expand to 48 states in the next 18 months.
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