NEW YORK Revenue Science said it has hired two sales executives to work on gaining further acceptance of behavioral-targeting advertising with publishers and ad agencies.
Kevin McGurn, 32, has joined Bellevue, Wash-based Revenue Science as director of revenue management. He will be in charge of working with ad agencies and publishers to plan ad campaigns at Revenue Science-enabled Web sites, which include Reuters, ESPN.com and WSJ.com.
McGurn came to Revenue Science after a year and a half at DoubleClick, where as a sales executive he worked with its agency clients, including WPP Group's MediaCom. Before DoubleClick, McGurn worked at Unicast as vice president of agency management.
Revenue Science also hired Melinda Klaber, 42, as director of sales and marketing. She arrived at Revenue Science after three years at Screenvision, where she worked on market strategy for the company's cinema advertising program. Klaber worked at AdOutlet.com and Comedy Central in marketing and advertising positions.
Both McGurn and Klaber will work in Revenue Science's New York office and report to Nick Johnson, senior vice president for business development.