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boston—RenferMayer Advertising in recent weeks has added three new clients: Mintera Optical Networks, Z-Source and Malvern Instruments.
The accounts are collectively worth $500,-000-1 million for the10-person agency in Lowell, Mass.
The wins are important because they help bolster the shop’s standing in the high-tech/industrial sector, a niche that has seen many agencies struggle or go under of late, said John Renfer, president of RenferMayr.
Crosstown startup Mintera Optical Networks tapped RenferMayr to craft a campaign for its corporate launch later this month.
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