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San Francisco—A gravity-defying Kobe Bryant passes the ball through his legs and then slams it home in a new commercial for the Adidas Kobetwo athletic shoe.
The 30-second national TV spot will break on network and cable in early February. It’s the latest ad in the Kobetwo campaign launched by Portland, Ore., shop Red Button in late October following teasers earlier last year. Beaverton, Ore.-based Adidas America spent more than $30 million on Red Button’s Kobe campaign last year, according to the agency.
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