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Red 98 has created a consumer Web site for Boeri USA, the ski and snowboard helmet manufacturer.
“We rebranded their Web site and added depth to what they previously had and elevated their online brand,” said Laurel Bowman, principal at Red 98. “Their old site wasn’t doing the trick.”
Red 98 picked up Norwood, Mass.-based Boeri some weeks ago following a review of undisclosed contenders; the business had been unassigned.
So far the new Web site appears to be doing the trick.
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