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NEW YORK Publicis Groupe has purchased from Cordiant Communica-
tions Group the 25 percent of Zenith Optimedia it didn’t already own for about $120 million, based on the current rate of exchange.
The deal had been expected [Adweek Online, Aug. 11] and follows financial terms originally spelled out in the joint venture agreement between Publicis’ Saatchi & Saatchi unit and CCG. Publicis has yet to purchase several additional Zenith franchises, estimated to be worth $15 million.
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