Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
W.B. Doner & Co. joined Blockbuster Entertainment’s agency roster in January specifically to create a summer promotion for its video rental chain. But the Southfield, Mich., agency’s first work for Blockbuster has instead turned out to be a 30-second TV spot that broke last week in 25 of the retailer’s top markets.
While Young & Rubicam, New York, remains its national agency of record, Blockbuster “will always look to have a variety of resources available to us,” said Scott Parks, advertising director for the Dallas-based retailer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in