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LOS ANGELES The message of BBDO West’s first campaign for ProFlowers is simple and direct: Customers who care enough to give a gift of flowers should send the most beautiful arrangement they can find.
One 30-second spot shows a couple in a romantic, wave-swept From Here to Eternity-style embrace on a California beach. The man says to his lover, “Rebecca, you are so average, so incredibly adequate. Every time I look at you my heart says, ‘Hey, look.
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