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Power Heads Hershey's Biz

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Some exec- utives spend their careers developing an exhaustive know-ledge of things that come in boxes. They'll know everything there is to know about feminine hygiene brands, snack cakes or cereals. But Lynn Power, hired this month as group account director for the $90 million Hershey's account at Havas' Arnold in New York, doesn't like to be boxed in.

"I think there is something to be said for getting a fresh perspective and being able to draw from other experiences you've had with different businesses," said Power, 38. "Yes, there's always a few months when you feel a little clueless, but after those few months, the payoff is very rewarding."

Over the course of her 15-year advertising career, she's worked on the Midwestern Pizza Hut account for independent agency Jack Levy & Associates in Chicago, American Express and Nutrisweet for WPP Group's Ogilvy & Mather, also in Chicago, Gillette at Grey in New York and, most recently, L'Oréal at McCann Erickson in New York.

With such a varied list of client experience, Power said she wasn't bothered by the fact that Kate Murphy, her former McCann colleague and current Arnold group creative director, couldn't tell her exactly what account she'd be working on at the Havas' shop. Instead, her connection with the people—in particular, agency president Fran Kelly, ecd John Staffen and evp Ned Russell (to whom she reports)—and the shop's approach to clients' business helped make the decision.

"The clients are really looking for an agency partner," said Power. "I want to feel like I'm making an impact and get jazzed up about what I'm doing."

Ultimately, the agency found a place for Power to run the recently won Hershey's account, a prospect that has her particularly excited. "It's such a signature brand with a lot of opportunity," she said. "Hershey's will be the account that lets us showcase what we can do in New York. It's a very entrepreneurial office."