Former Long Haymes Carr chief creative officer Mylene Pollock has joined Euro RSCG McConnaughy Tatham as one of six group creative directors under Jim Schmidt. She is working on Red Lobster at the Chicago agency.
"We were looking for somebody to shape a major piece of business," Schmidt said. He cited Pollock's work at Ogilvy & Mather in New York for clients like IBM and Cotton Inc. as examples of adver tising that is "well grounded strategically, but doesn't give up ground creatively."
Pollock spent less than two years at LHC. She left Winston-Salem, N.C., last year after IPG merged the ailing shop with Mullen. She then spent several months consulting and took some time off before targeting Chicago as a place to seek a job.
Pollock was familiar with Schmidt's work from his days at McCon naughy Stein Schmidt Brown, which Tatham acquired in 2000. "He'd been able to do some nice stuff," particularly in retail, she said. "And that's a tough category."
In his 18 months at Tatham, Schmidt has been overhauling the creative staff. He had interviewed several people for the position Pollock eventually landed. She joins fellow group creative directors Jimmy Olson, Joe Stuart, Steve Juliusson, Joe Gallo and Scott Maney, all of whom, with the exception of Gallo, were hired by Schmidt.
The Tatham deal to acquire MSSB was driven by CEO Gary Epstein's desire to add creative panache to a shop that was forced to reinvent itself when longtime client Procter & Gamble consolidated its business elsewhere.
"There haven't been a lot of willful mergers," Pollock noted.
Before joining LHC in early 1999, Pollock was a senior partner and group creative director at Ogilvy, where she worked for seven years. She started her career at Homer & Durham in New York in 1983 and later worked at Hal Riney & Partners there.
She was recruited to LHC by then-CEO Steve Zades, who was re assigned to Lowe following the January 2001 merger.