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NEW YORK Political campaign spending on advertising media and marketing services is expected to soar 43 percent to an all-time high of $4.5 billion in the 2008 election cycle, according to a just-released analysis from ad and marketing research firm PQ Media.
The Stamford, Conn.-based firm cited record fundraising, the high number of presidential candidates and “an acrimonious political environment” as key drivers of the projected spending splurge.
“A key trend driving growth is that this is the first election since 1928 without a current member of the executive branch running for office, which has resulted in an unusually high number of presidential candidates participating in the primary season, as well as a discordant political landscape on several fronts,” said Patrick Quinn, CEO of PQ Media.
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