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NEW YORK Atlantic City has outgrown the “playground” image it has touted since the 1920s and has hired Weber Shandwick to help reposition the city as a quick escape for grown-ups.
The Atlantic City Convention and Visitors Authority, in partnership with the South Jersey Transportation Authority, hired Weber Shandwick in New York to helm its $500,000 public relations effort late last month.
Atlantic City has been selling itself as “America’s favorite playground” since the 1990s, when it took a step back from its nearly 70-year-old tagline, “The world’s favorite playground.”
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