Pitch for Sam Adams Heats Up

Arnold and Deutsch are among the agencies that have spoken with executives at Boston Beer about handling advertising for the client’s flagship Samuel Adams Boston Lager, sources said.

McCarthy Mambro Bertino, the Boston-based incumbent which is launching ads for the client’s Samuel Adams Light, has also pre-sented campaign concepts for Boston Lager, sources said.

Deutsch, New York, handles some public relations chores for Sam Adams. Arnold, Boston, does not work for the client.

Boston Beer spends $15-20 million annually on ads.

The client has for the past several weeks been soliciting creative ideas from various undisclosed shops [Adweek, July 2].