Pepsi-Cola To Review 7UP Overseas

Pepsi-Cola International is starting a search for an agency to handle advertising for its flavored-beverage brands overseas, including 7UP, sources said.
Incumbent Ogilvy & Mather Worldwide was notified of the client’s decision to conduct a review recently and opted not to participate in the competition, said sources.
Ogilvy currently handles the company’s flavored beverages in more than 100 countries, with the exception of the U.S, as well as Pepsi-Cola in Asia. The flavored-beverage group includes 7UP and the orange-flavored Mirinda.