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Pedone & Partners touts the “revolutionary” nature of Hennes & Mauritz in a new regional radio campaign aimed at publicizing the Swedish clothing chain’s expansion plans.
The New York shop has handled H&M’s U.S. media since April. There was no review for either the media or the creative assignment.
Two 60-second radio spots, which break Aug. 19, feature a voiceover that says: “H&M fashion movement has hacked into radio waves. A resistance transmission follows.
“Fellow revolutionaries, the time has come to fight for fashion,” the voiceover continues in one spot.
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