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Pedone & Partners is preparing a multimedia campaign for new client Corning Consumer Products. The company shifted about $10 million in cookware business to the shop last week, including duties for its CorningWare, Pyrex, Corelle Tabletop and Corning Visions brands.
Pedone in New York assumed both media and creative duties from D’Arcy Masius Benton & Bowles, also New York, after the client and DMB&B ended a 15-year relationship. Also vying for the business were Gray Kirk/VanSant in Baltimore and Laughlin Constable in Milwaukee, sources said.
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