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Change in Marketers Spurs Switch; Aim Is to Regain Momentum
BOSTON–Partners & Simons is gearing up to defend Open Market’s position as the top seller of e-commerce software.
The Boston shop won creative duties for the Burlington, Mass., company’s $3-4 million ad account after a two-month review of undisclosed agencies. Carat Freeman in Newton, Mass., handles media buying.
The account was previously held by TFA/Leo Burnett Technology Group for more than a year. The Boston agency did not participate in the review.
Open Market split with TFA after a new corporate marketing director came on board.
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