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NEW YORK Procter & Gamble is giving the Web a starring role in a Valentine’s Day push to introduce a new Oral-B toothbrush.
The “Brush With Romance” campaign features a branded Web site, www.brushwithromance.com, where visitors can put themselves in a starring role in humorous audio romance stories starring Fabio, A. Martinez or Tia Carrere, as well as choose from two different story options for each star. A sweepstakes, planned for next month, will award a date with Fabio.
Boston-based
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