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Optimedia is attempt ing to forge strategic partnerships with a variety of communications companies unified around a concept the media agency calls the village@optimedia.
The Publicis shop is finalizing agreements with three of six prospective partners, said agency president Steve Soldano. The three on board are Honkworm, a video-content creator; ckDigital, an interactive-strategy consultant; and Integrated Marketing Solutions, which provides effectiveness modeling, helping clients determine the best use of ad dollars.
The object of the village@optimedia, which is the U.S.
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