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LOS ANGELES Open Minds said it has won creative and media duties for Vicorp’s Village Inn casual-dining chain following a review. The agency will also handle media chores on the client’s Bakers Square restaurants.
Open Minds vp, creative director Powell Michael said the Irvine, Calif.-based shop is “looking forward to working on the brand. We think it is a great opportunity for the agency and we have great chemistry with the marketing team.”
Michael said he worked “as a junior art director at Barkley Evergreen & Partners in Kansas City when they had Village Inn, and I’m from the Midwest, so it will be nice to work on it again.”
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