Omnicom, Zimmerman Sign Papers

$200 Mil. Nissan Dealer Business to Shift From TBWA/Chiat/Day
LOS ANGELES–TBWA/Chiat/Day and Omnicom Group last Thursday signed an agreement to purchase Zimmerman & Partners Advertising, Fort Lauderdale, Fla., according to agency founder Jordan Zimmerman.
The deal will provide TBWA/C/D client Nissan North America’s dealers with a dedicated agency and entrench the position of Omnicom and its shops on the account.
The move, which was expected [Adweek, March 22], comes as TBWA/C/D prepares new campaigns for both the Nissan and Infiniti
divisions, under the watchful eye of Nissan Motor in Japan and its new partner, French car maker Renault.
Both Nissan and the agencies are speculating on the future plans of Renault executive vice president Carlos Ghosn–known as “Le Cost Killer”–who was appointed chief operating officer of Nissan Motor after Renault acquired a 37 percent stake in Nissan for roughly $5 billion.
Once the Zimmerman deal is complete, TBWA/C/D is expected to shift the roughly $200...