Old Navy Seeks New PR Agency

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BOSTON Old Navy has initiated a review for its estimated $1 million public relations business.

Los Angeles-based Select Resources International, the firm running the search, sent out requests for proposals last month, confirmed Dan Orsborn at SRI.

Incumbent DeVries Public Relations in New York is participating in the review. DeVries has handled the business since 1999.

Finalists are expected to be named in August, and a decision is due in September.

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