Nothing Would Top A Friday In May | Adweek Nothing Would Top A Friday In May | Adweek
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Nothing Would Top A Friday In May

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The fish may be jumping; the cotton may be high. Still, summertime does not measure up to springtime in Americans' affections. A Gallup poll finds a plurality of adults picking spring as their favorite season (see the chart). When respondents were asked to cite their favorite month, May garnered the most votes (cited by 14 percent), followed closely by October (13 percent), December and June (12 percent apiece), July (11 percent) and April (10 percent). January and February had the fewest partisans (2 percent apiece). Even summer-worshippers may have tired of that season by the time July ends, since August won a lackluster 5 percent of the tally. Elsewhere in the survey, people were asked to pick their favorite and least-favorite days of the week. No prize for guessing the least favorite: Monday got 65 percent of the vote, while no other day scored in double figures. Voting for favorite day was concentrated in the weekend, with Friday (cited by 29 percent) topping Saturday (25 percent) and Sunday (23 percent). Sunday was the favorite day among respondents age 65 and up (picked by 39 percent of that cohort), but it had few takers among the more fun-loving (and less pious) 18-29-year-olds (11 percent). Refining its favorite-times theme still further, the survey also asked respondents to say whether they are morning people or night people. Overall, morning beat night by 53 percent to 43 percent. The 18-29s were the exception, with 70 percent placing themselves in the nocturnal camp.