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NEW YORK The New Jersey Lottery’s two-year, $10 million advertising contract is up for grabs, the client confirmed.
The assignment involves television, radio and print advertising, as well as outdoor and Internet duties for the lottery’s Mega-Millions, Pick 6, Pick 4, Pick 3 and scratch-off games. A decision is expected by June 1.
A campaign by incumbent GraficaGroup in Chester, N.J., has included TV spots starring Ray Charles, Danny Aiello and the Amazing Kreskin. One 30-second spot took a “newsy approach” to tout the lottery’s switch from the Big Game to Mega-Millions last year.
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