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Creatives Get Parity With Regional Heads
NEW YORK-Creative executives are being elevated to co-management positions in all of Ogilvy & Mather Worldwide’s operating regions in an effort to enhance the status of the creative department in the decision-making process of the agency.
Currently, almost all of Ogilvy’s global operating regions are run by account management executives who supervise the creative directors. Under the plan, the highest-ranking creative executives in Ogilvy’s $8 billion global network will partner with the top regional managers.
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