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NEW YORK When an agency makes its mark with ads that invite people self indulge, can it be as adept at urging the public to conserve a basic resource? We get an indication from a TV spot by R&R Partners—the agency that gave us “What happens here, stays here” for Las Vegas—for the Southern Nevada Water Authority. The underlying problem for the SNWA is, as the commercial points out, “It’s a desert out there!” Water is in short supply, which is why the locals must be persuaded to take water conservation seriously.
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