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BOSTON Nantucket Nectars this week introduces a print effort touting its new orange-pineapple-mango drink, the client said.
The new work alludes to the steroid scandal currently plaguing Major League Baseball. One headline reads, “Bulked up. With the juice even Congress will let you use. Legally.” The ad shows a bottle of the new flavor. The effort is tagged “Real is better.”
“At Nantucket Nectars, we’ve been juicing for years,” said Holly Mensch, vp at Cadbury Schweppes Americas Beverages-owned Nantucket Nectars.
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