NEW YORK Upscale steakhouse chain The Palm has selected Interpublic's MWW Group for national public relations efforts, according to the client.
MWW in East Rutherford, N.J. prevailed in a review over Omnicom's Cone in Boston.
According to sources, 15 agencies were initially contacted at the start of the review in May. The Washington, D.C.-based restaurant then cut to six semifinalists, according to Randy Goldman, marketing manager at the Palm.
MWW's assignment will include media relations.
Known for the multitude of celebrity caricatures adorning its walls, the Palm operates restaurants in 23 locations around the country including Boston, Atlanta, Las Vegas, Dallas, Houston, Chicago, Los Angeles and Miami.