Carney to Address Interactive Division's Ever-Growing Needs
BOSTON--Looking to add a higher level of technical expertise to its rapidly growing interactive department, Mullen has hired its first chief information officer.
After a five-month search, the Wenham, Mass., shop has tapped Chuck Carney, a senior manager of the e-commerce group at Ernst & Young in Boston. Carney, 36, has experience in project management, IT strategic development and effectiveness studies and the design and management of technical infrastructure.
His role at Mullen is to increase the technological efficiency of the shop, Carney said. "I think having a CIO is indicative of the increasingly important role technology is playing at the agency," he said.
In the past year, the region's two largest agencies, Arnold Communications and Hill, Holliday, Connors, Cosmopolus, both in Boston, have added technology chiefs. Arnold brought aboard Jorge Aballas-Martin in August 1998 and Hill, Holliday named Fady Khairallah chief technology officer in December.
Mullen president Joe Grimaldi said the interactive staff has tripled to 60 within the past year, driven by the additions of such accounts as hifi.com, a unit of Cambridge SoundWorks of Newton, Mass., and Monster.com, owned by New York-based TMP Worldwide.
"We wanted somebody to take a broader and more strategic view to help us use technology in a way that advances our business," Grimaldi said. "Chuck was an ideal fit culturally. He's a very bright fellow whom everybody likes."
Carney is optimistic about his first time working with creative, as opposed to technically oriented, colleagues. "It is a different type of individual that I look forward to getting to know better," he said.
In March while at Ernst & Young, Carney started consulting to Mullen on the creation of an e-commerce Web site for General Motors. The site was going to be test-marketed in Texas in July but was blocked by the state, which claims the site violates a law enacted in June that bars auto manufacturers from operating dealerships. The site is still down.