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SEATTLE Following in the steps of Lonelygirl15, another Web video serial is turning to product placement as an ad model.
Motorola has signed to sponsor “The Burg,” a Web comedy series of nine four-minute episodes that explore the hipster haven of Williamsburg, Brooklyn. Motorola products will be featured in the programming, which will not include pre-roll spots.
DraftFCB and Motorola brokered the product placement deal with VideoEgg, which will syndicate “The Burg” through its network of social-networking sites that include Bebo, Hi5 and Tagged.
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