LOS ANGELES Heil-Brice Retail Advertising has promoted Jeff Morris to president and Michael Robertson to executive creative director, the agency said.
Morris, 43, had been evp of account services, starting at the Newport Beach, Calif., agency 14 years ago and overseeing the growth of its client roster to include Ralphs grocery stores, the Los Angeles Times, the Los Angeles Clippers and DreamWorks SKG, among others. Morris said that as president his goal would be to refine the agency's tactical plan.
"It is an exciting time. The move with Michael Robertson frees Hal [Brice] up to concentrate on new business," said Morris. "Some of our best clients have been with us longer than I have. We've always been strong on the service side; this bolsters the creative side."
Morris was originally a commercial producer. After meeting agency principals Hal and Joni Brice, he joined them at the shop in 1990.
Both Morris and Robertson assume positions previously held by Hal Brice, former president and executive creative director, who becomes a co-chief executive officer with Joni Brice.
Robertson, 56, who was senior vice president and creative director, is a former executive creative director at Bates USA during the years it had Hyundai and the automaker's sales nearly tripled. Over the past 35 years, he's also held various creative posts at Young & Rubicam, Scali McCabe Sloves and Della Femina WCRS.
"I really appreciate the vote of confidence the agency has given me with this promotion," said Robertson. "I feel our work is getting better all the time and we're building a strong, talented creative team at HBRA. It's an honor to head it up."