Monster Media Shifts to MEC | Adweek Monster Media Shifts to MEC | Adweek
Advertisement

Monster Media Shifts to MEC

Advertisement

NEW YORK Online job search service Monster.com has consolidated its global media chores at roster agency Mediaedge:cia, according to sources.

The WPP Group agency, which already worked for the client in overseas markets, now adds mainly domestic online and offline duties from IPG's Deutsch, per sources.

Monster spent about $155 million in domestic measured media in each of the past two years, per TNS Media Intelligence. Sources, however, said that spending in overseas markets would likely take that figure well past $200 million.

Officials at the client and agencies either could not be reached or did not return calls seeking comment.

Sources said the media account shifted to MEC without a review, based on work the agency had done for Monster in Europe. Both MEC and Deutsch are based in New York.

Maynard, Mass.-based Monster earlier this month tapped Omnicom Group's BBDO in New York for global creative chores following a review. That shop supplanted independent Brand Content in Boston.

The agency changes come three months after the company hired Joan Blackwood as chief marketing officer. She had been with technology firm CA, formerly Computer Associates, in Islandia, N.Y., as svp, worldwide marketing. She has also served at Bank of America. Her arrival, as well as recent sluggish growth by the client, prompted the review, per sources.

Monster could face a broad image crisis in the wake of recent disclosures that users' personal data was stolen as part of a broader online fraud scheme.