Modernista! Adds Ex-Arnold Duo

Joe Fallon and Tim Vaccarino first worked with Lance Jensen when the Modernista! co-founder and cd was at Arnold in the mid-1990s, working with the duo on Volkswagen. Last week, Fallon and Vaccarino, a creative team whose credits at Arnold include VW’s recent “Pods Unite” spot, reunited with Jensen at Modernista! as associate creative directors, where they will lead work on Anheuser-Busch.

The Boston independent was added to A-B’s Budweiser roster last fall. While A-B will be its focus, the duo, Modernista!’s sixth creative team, also will work on other accounts and new business.