Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Meow Mix this weekend breaks TV spots introducing its line of wet cat food via independent McCarthy Mambro Bertino.
One 15-second execution shows an orange tabby, wearing a yellow rain slicker and hat, performing the well-known “Meow-meow-meow-meow” jingle. Another 15-second commercial features a singing cat sporting goggles and water wings. A voiceover says, “Now, cats can’t wait to get wet. Introducing new Meow Mix wet pouches in seven deliciously fresh flavors.” The spots are tagged, “Tastes so good, cats ask for it by name.”
“Meow
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in