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NEW YORK More high-level management changes are afoot at WPP’s GroupM and MindShare, with Scott Neslund promoted to CEO of MindShare’s North American operations.
He succeeds Marc Goldstein, who has been elevated to the new post of North American CEO at GroupM, the management unit that oversees the WPP media shops including MindShare, Mediaedge:cia, Maxus and MediaCom.
Neslund will report to Dominick Proctor, worldwide CEO at Mindshare. In a statement, Proctor called Neslund a “dynamic and innovative leader who is now poised to take the company forward and explore new ground for serving our clients.”
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