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NEW YORK WPP Group’s Millward Brown said it bought online advertising research firm Dynamic Logic.
The deal brings Millward Brown, a top marketing research company, one of the pioneers of gauging the brand effectiveness of Internet advertising. Millward Brown said it planned to combine the companies’ offerings into a suite that will measure advertising effectiveness across several channels. Dynamic Logic and Millward Brown plan on combining their interactive products into a single offering.
Terms of the deal were not disclosed.
Nick
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