Miller Drops 'Carbs' Fight Against A-B

CHICAGO Miller Brewing said it has ceased its legal challenge to Anheuser-Busch ad efforts that label Miller Lite the “Queen of Carbs.”

A hearing on Miller’s request for a preliminary injunction against A-B was set for June 29. Miller said that it has decided the court case was “an unnecessary distraction.”

Miller had filed for an injunction late last month, in part arguing that A-B’s “Queen of Carbs” designation was misleading and denigrating. In dropping its court case, Miller said its market research has shown that A-B’s ads have not adversely affected Miller Lite sales.